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There is a tendency for designers to understand the use of a product soley in terms of what happens between its being switched on and off. Convinced that carrying the product also defined an important aspect of its use, we developed the flip-up handle and robust polycarbonate shells co-moulded with rubber.

Jonathan Ive, iBook designer

  • iBook Girls
  • iBook Keylime 1
  • iBook Barbie
  • iBook Logicboard
  • iBook KeyLime 2
  • iBook Tangerine
  • iBook Hinges
  • iBook iMac to go

Apple iBook - First Impressions (1999)




Clamshell Promotion Film mit Designer Jonathan Ive, Phil Schiller und Usermeinungen zum neuen iBook.
Danke, vintagemacmuseum dafür dass dieser Apple Werbefilm wieder verfügbar ist!

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