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Having left in 1985, Jobs returned to Apple in 1997 and unleashed his corporate son, Ive. Apple's software was in a mess and its market share almost invisible. So Jobs went for taste, and Ive produced a series of extraordinary, wildly postmodern machines. With their translucent, candy-coloured plastics and, in the case of the desktops, large, inviting handles, they had an almost overpowering tactile quality.

Bryan Appleyard, Sunday Times

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Kann man sich in einen Computer verlieben ? Apple Werbevideo mit der Stimme von Jeff Goldblum

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