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In an industry that values style and fashion, our young company had barely celebrated its first birthday when I realised its technology already looked out of date. The multicoloured clamshell shape of the iBook had arrived on the scene, utterly transforming the way our industry worked.

  • iBook Girls
  • iBook Keylime 1
  • iBook Barbie
  • iBook Logicboard
  • iBook KeyLime 2
  • iBook Tangerine
  • iBook Hinges
  • iBook iMac to go

Steve Lohr, New York Times

Apple Computer's iBook, introduced two weeks ago, has a high ''ooooh'' factor -- the involuntary reaction elicited from some people when they see a thoughtfully designed product. The person mainly responsible is Jonathan Ive, 32, a London native who is the personal-computer industry's leading design rebel.

Steve Lohr, New York Times

 

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