Apple Computer's iBook, introduced two weeks ago, has a high ''ooooh'' factor -- the involuntary reaction elicited from some people when they see a thoughtfully designed product. The person mainly responsible is Jonathan Ive, 32, a London native who is the personal-computer industry's leading design rebel.

Steve Lohr, New York Times


Tom Thompson, Computerworld.com

Apple Computer Inc. touts the iBook, its new consumer-class Macintosh notebook computer, as an "iMac to go." It certainly looks the part: Its clamshell case sports colored panels in either a bright peacock blue ("blueberry") or an incandescent orange ("tangerine"). The computer has interesting curves and angles that make it resemble an experimental hypersonic airfoil.

Tom Thompson, Computerworld.com

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