Quote

There is a tendency for designers to understand the use of a product soley in terms of what happens between its being switched on and off. Convinced that carrying the product also defined an important aspect of its use, we developed the flip-up handle and robust polycarbonate shells co-moulded with rubber.

Jonathan Ive, iBook designer

David Carnoy +Dan Ackerman, cnet.com

No, the company's run hasn't been perfect: Apple's striking but overpriced G4 cube Power Mac comes to mind, as does the toylike clamshell iBook and the buttonless Shuffle. But apart from a few duds, Steve Jobs and Apple have mostly had a string of hits--and colossal ones, at that.


David Carnoy +Dan Ackerman, cnet.com

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