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There is a tendency for designers to understand the use of a product soley in terms of what happens between its being switched on and off. Convinced that carrying the product also defined an important aspect of its use, we developed the flip-up handle and robust polycarbonate shells co-moulded with rubber.

Jonathan Ive, iBook designer

Michael Simon, maclife.com

With equal parts toilet seat, suitcase and clam, the iBook had a funny sort of charm that did little to reflect the personality of the user (unless, of course, they happened to be running away with the circus). The iBook looked more like a Playskool product than a Cupertino one, especially when appearing on a shelf next to a Wall Street or Lombard PowerBook.


Michael Simon, maclife.com

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