An Apple representative said it chose the bright key lime over the more subdued sage because iBook targets a more energetic, youthful customer (...)

Beefing up iBook is an important move for Apple, which is likely to see sales pick up as a result. Analysts have criticized the iBook as being too expensive.

Joe Wilcox+Ian Fried, CNET News.com

Steve Jobs #1, Apple Ceo

And this is the back (of the iBook) which is even more beautiful than the front of the other guy's computers.

Steve Jobs, Apple ceo

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