Quote

I really like the sleep light. Everyone else's just blink on and off, and they're very mechanical, and this is typical of their design. We wanted to do something that was more animated and fluid - and about life. And this machine is like 'breathing' [the iBook's light pulsates] on and off. Their machines might work, but they just do the very minimum to meet the functional imperative.

Jonathan Ive, iBook Designer

Steve Lohr, New York Times

Apple Computer's iBook, introduced two weeks ago, has a high ''ooooh'' factor -- the involuntary reaction elicited from some people when they see a thoughtfully designed product. The person mainly responsible is Jonathan Ive, 32, a London native who is the personal-computer industry's leading design rebel.

Steve Lohr, New York Times

 

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