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I really like the sleep light. Everyone else's just blink on and off, and they're very mechanical, and this is typical of their design. We wanted to do something that was more animated and fluid - and about life. And this machine is like 'breathing' [the iBook's light pulsates] on and off. Their machines might work, but they just do the very minimum to meet the functional imperative.

Jonathan Ive, iBook Designer

Alec Feld, appletell.com

Stevie Jay just whipped it out, and I almost had an accident in my pants when I saw it. I’m talking about the brand spanking new iBook. If you like the Blueberry iMac, you’re going to love this.

Alec Feld, appletell.com

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