There is a tendency for designers to understand the use of a product soley in terms of what happens between its being switched on and off. Convinced that carrying the product also defined an important aspect of its use, we developed the flip-up handle and robust polycarbonate shells co-moulded with rubber.

Jonathan Ive, iBook designer

David Spencer, atpm.com

What I needed was a machine that could handle word processing, Internet access, and play games on the go. Most of all, I wanted a machine that would compliment my desktop machine. The iBook fit the bill almost perfectly: its price was decent (if a bit high), it had solid construction, and the 300 MHz G3 processor was exactly what I needed for the tasks I had in mind. Its good looks were just icing on the cake!

David Spencer, atpm.com

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