Quote

There is a tendency for designers to understand the use of a product soley in terms of what happens between its being switched on and off. Convinced that carrying the product also defined an important aspect of its use, we developed the flip-up handle and robust polycarbonate shells co-moulded with rubber.

Jonathan Ive, iBook designer

David Pogue, MacWorld

Most of what you need to know about Apple's new iBook you can tell just by looking at it: It's a thing of beauty. Smooth, sculpted, and sleek, this laptop's siren song begs you to pick it up and run your finger across its silver metal trackpad plate or to caress its orange or blue rubberized edges.


David Pogue, Macworld

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