Having left in 1985, Jobs returned to Apple in 1997 and unleashed his corporate son, Ive. Apple's software was in a mess and its market share almost invisible. So Jobs went for taste, and Ive produced a series of extraordinary, wildly postmodern machines. With their translucent, candy-coloured plastics and, in the case of the desktops, large, inviting handles, they had an almost overpowering tactile quality.

Bryan Appleyard, Sunday Times

Apple - Think different

Legendärer Think different Werbespot von 1997

Here's to the crazy ones
the misfits
the rebels
the trouble makers
the round pegs in the square holes
the ones who see things differently
they're not fond of rules
and they have no respect for the status quo
you can quote them
disagree with them
or vilify them
about the only thing you can't do
is ignore them
because they change things
they push the human race forward
and while some may see them as the crazy ones
we see genius
because the people who are crazy enough to think they can change the world
are the ones who do.

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Think different deutsch - MyVideo

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