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But Apple’s color pendulum eventually swung back, and Apple trended toward less ostentatious products, both in hardware and software. “Steve always wanted to stay one step ahead. When the industry started to become very colorful and lickable, then he realized––and Jony and I realized––that we needed to take a different path,” recalls Don Lindsay, Apple’s former design director of the Mac OS user–experience group.

Mark Wilson, salon.com

Momus, wired.com

It's odd; on paper I don't even like capitalism that much, or believe in The American Way, or think that gadgets -- or any possession -- can make us happy. I'm not the kind of guy who normally watches corporate presentations, let alone watches them through tears. And yet when Steve Jobs introduced the clamshell iBook back in 1999, I found myself actually weeping with gratitude.

Momus, wired.com

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