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Still, the important news is that Apple has followed up on its iMac success by again becoming a significant innovator in portable computing. At a time when most of the industry is straining to make cookie-cutter commodity hardware as cheaply as possible, it's a pleasure and a relief to see some creativity in consumer computing.

Stephen H.Wildstrom, BusinessWeek.com

Steve Lohr, New York Times

Apple Computer's iBook, introduced two weeks ago, has a high ''ooooh'' factor -- the involuntary reaction elicited from some people when they see a thoughtfully designed product. The person mainly responsible is Jonathan Ive, 32, a London native who is the personal-computer industry's leading design rebel.

Steve Lohr, New York Times

 

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