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There is a tendency for designers to understand the use of a product soley in terms of what happens between its being switched on and off. Convinced that carrying the product also defined an important aspect of its use, we developed the flip-up handle and robust polycarbonate shells co-moulded with rubber.

Jonathan Ive, iBook designer

Marina Go, womensagenda.com.au

Years ago when Carrie was writing her column through the night in her tiny New York apartment overflowing with shoes she couldn't possible have bought on her salary, I got a bit excited about the laptop she was using. Apple had released a handbag-shaped 'Clamshell' iBook G3 and Carrie had one. Graeme tracked one down for me. It no longer works but I can never throw it out. Irrational? Absolutely.

Marina Go, womensagenda.com.au

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