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Apple has been pressing hard to retain its place in the education market as it offers more appealing computers to consumers, and the iBook introduced new technologies that it hopes will appeal to both markets.

Kevin Anderson, BBC news

Mark Wilson, salon.com

But Apple’s color pendulum eventually swung back, and Apple trended toward less ostentatious products, both in hardware and software. “Steve always wanted to stay one step ahead. When the industry started to become very colorful and lickable, then he realized––and Jony and I realized––that we needed to take a different path,” recalls Don Lindsay, Apple’s former design director of the Mac OS user–experience group.

Mark Wilson, salon.com

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