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There can never have been a personal computer, not even the iMac, which has been designed from start to finish with such attention to detail. Everything from the design of the packaging to the smooth curves of the bullet-proof clamshell case makes you want to pick it up, hold it, examine it and play with it.

Kenny Hemphill, macuser.co.uk

Mark Wilson, salon.com

But Apple’s color pendulum eventually swung back, and Apple trended toward less ostentatious products, both in hardware and software. “Steve always wanted to stay one step ahead. When the industry started to become very colorful and lickable, then he realized––and Jony and I realized––that we needed to take a different path,” recalls Don Lindsay, Apple’s former design director of the Mac OS user–experience group.

Mark Wilson, salon.com

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