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Apple appears to have selected the name iBook for its forthcoming consumer and education-oriented notebook Mac, better known by its codename, P1. The name 'iBook' has been assigned to the company as a trademark and follows naturally from the name 'iMac'. An earlier, much-fancied name was 'WebMate', given the machine's anticipated role as a portable Internet access system -- iBook retains that idea, but also ties the machine into the professional PowerBook line.

Tony Smith, theregister.co.uk

Mark Wilson, salon.com

But Apple’s color pendulum eventually swung back, and Apple trended toward less ostentatious products, both in hardware and software. “Steve always wanted to stay one step ahead. When the industry started to become very colorful and lickable, then he realized––and Jony and I realized––that we needed to take a different path,” recalls Don Lindsay, Apple’s former design director of the Mac OS user–experience group.

Mark Wilson, salon.com

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