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The iBook, however, was not designed for the target audience of this publication. Its garish turquoise or tangerine hues might be a bit much for the typical lawyer. Besides its colorful ways, the iBook is also trapezoidal in shape, with a built-in handle. Its rubberized composite material betrays the fact that it was designed with the rough-and-tumble world of a school kid in mind.

Anthony Paonita, Law Technology News

Mark Wilson, salon.com

But Apple’s color pendulum eventually swung back, and Apple trended toward less ostentatious products, both in hardware and software. “Steve always wanted to stay one step ahead. When the industry started to become very colorful and lickable, then he realized––and Jony and I realized––that we needed to take a different path,” recalls Don Lindsay, Apple’s former design director of the Mac OS user–experience group.

Mark Wilson, salon.com

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