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Some products appeal to logic. Others, such as the Apple iBook, appeal to the senses. Sure, the iBook is a hefty notebook with a price tag to match. But it looks pretty darn cool, and that fact -- along with a few nice features -- helps explain why the iBook is one the most popular laptops sold in retail, especially among students.

ZDnet Australia

Jonathan Ive #1, iBook designer

There is a tendency for designers to understand the use of a product soley in terms of what happens between its being switched on and off. Convinced that carrying the product also defined an important aspect of its use, we developed the flip-up handle and robust polycarbonate shells co-moulded with rubber.

Jonathan Ive, iBook designer

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