Zitate

Having left in 1985, Jobs returned to Apple in 1997 and unleashed his corporate son, Ive. Apple's software was in a mess and its market share almost invisible. So Jobs went for taste, and Ive produced a series of extraordinary, wildly postmodern machines. With their translucent, candy-coloured plastics and, in the case of the desktops, large, inviting handles, they had an almost overpowering tactile quality.

Bryan Appleyard, Sunday Times

Chris Allbritton, salon.com

Yes, the iBook is cool, if a little goofy looking, resembling a breath mint on steroids even more than the iMac does. And yes, it's a hot machine with impressive stats. But it won't be the 300 MHz G3 processor, the 32 Mbytes of RAM, the 56k modem, the built-in Ethernet, not even the low price tag that moves these things out the door.

No. What will sell the iBook is that Jobs understands that consumers want more than megahertz and memory -- they want to be entertained.

Chris Allbritton, salon.com

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