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Still, the important news is that Apple has followed up on its iMac success by again becoming a significant innovator in portable computing. At a time when most of the industry is straining to make cookie-cutter commodity hardware as cheaply as possible, it's a pleasure and a relief to see some creativity in consumer computing.

Stephen H.Wildstrom, BusinessWeek.com

Bryan Appleyard, Sunday Times

Having left in 1985, Jobs returned to Apple in 1997 and unleashed his corporate son, Ive. Apple's software was in a mess and its market share almost invisible. So Jobs went for taste, and Ive produced a series of extraordinary, wildly postmodern machines. With their translucent, candy-coloured plastics and, in the case of the desktops, large, inviting handles, they had an almost overpowering tactile quality.

Bryan Appleyard, Sunday Times

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