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The problem is, have you seen the new iBooks? Yeah, the style and design are fine, but do I really want to be seen carrying one of these in public (in Tangerine or Blueberry)? How about into a business meeting with a client? Not bloody likely.



T.S. Roach, MacObserver.com

Jonathan Ive #3, iBook Designer

I really like the sleep light. Everyone else's just blink on and off, and they're very mechanical, and this is typical of their design. We wanted to do something that was more animated and fluid - and about life. And this machine is like 'breathing' [the iBook's light pulsates] on and off. Their machines might work, but they just do the very minimum to meet the functional imperative.

Jonathan Ive, iBook Designer

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