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Having left in 1985, Jobs returned to Apple in 1997 and unleashed his corporate son, Ive. Apple's software was in a mess and its market share almost invisible. So Jobs went for taste, and Ive produced a series of extraordinary, wildly postmodern machines. With their translucent, candy-coloured plastics and, in the case of the desktops, large, inviting handles, they had an almost overpowering tactile quality.

Bryan Appleyard, Sunday Times

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The iBook will almost certainly bring a seachange in our perception of computing. For all the analysis and pontificating about the iBook's capabilities, the primary driver of the new laptop's success will be it's unique style and the portability to put that style in the face of the public.

Del Miller, macopinion

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Yes, the iBook is cool, if a little goofy looking, resembling a breath mint on steroids even more than the iMac does. And yes, it's a hot machine with impressive stats. But it won't be the 300 MHz G3 processor, the 32 Mbytes of RAM, the 56k modem, the built-in Ethernet, not even the low price tag that moves these things out the door.

No. What will sell the iBook is that Jobs understands that consumers want more than megahertz and memory -- they want to be entertained.

Chris Allbritton, salon.com

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Intended as a kind of portable iMac, the two-year-old iBook started life as a bulky, gaudy rubberized clamshell that barely fit into backpacks, with a carry-case plastic handle and choice of colors that critics--yours truly included--derided as "Barbie-like."

Chris Taylor, Time Magazine

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The distinctive color and shape of the iBook says something about the user. I like the fact that you can't ignore me when I pull out my iBook on the bus and go to work. And the attention it receives at meetings where I use it has all been positive. People want to touch it, and try it out.

Mark Newhouse, Web Designer

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The iBook is different. It has been designed to be handled roughly, by young people. And even though I'm sure many people would say that mature individuals should be able to handle a sophisticated machine without damaging it, I am positive that the mere idea that one has to be careful is psychologically responsible for the user more or less retreating from the machine.

Eolake Stobblehouse, macCreator.com