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Leaving the cafe table, carrying the iBook by the built-in handle, it became obvious there are some Very Clever People at Apple: half a dozen people stopped to ask if this blue thing with the big Apple logo was, in fact, the new Apple laptop. Nobody asks if your black or gray box is a laptop, especially if it is hidden in a bag.

Washington Apple Pi Journal

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Apple's original iBook was the computer equivalent of the Beatles' Sgt. Pepper's album. With its whimsical toilet-seat design, its fruity colors, including orange, blueberry, and lime, and its built-in antenna for wireless networking, it was a daring departure in both style and technology from the boring, boxy portable PCs of the Windows world.

Peter Lewis, Fortune magazine

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Now I know how my dog must feel. I'm not supposed to be on the sofa, at least not with a computer. Computers have been banned from the living room, mainly for aesthetic reasons. But with no wires and power cords, and an easily carried iBook, no one will know.

Peter H. Lewis, New York Times

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The problem is, have you seen the new iBooks? Yeah, the style and design are fine, but do I really want to be seen carrying one of these in public (in Tangerine or Blueberry)? How about into a business meeting with a client? Not bloody likely.



T.S. Roach, MacObserver.com

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An Apple representative said it chose the bright key lime over the more subdued sage because iBook targets a more energetic, youthful customer (...)

Beefing up iBook is an important move for Apple, which is likely to see sales pick up as a result. Analysts have criticized the iBook as being too expensive.



Joe Wilcox+Ian Fried, CNET News.com

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Now, in tangerine or blueberry, comes the iBook, Apple's "iMac to go," a clamshell-shaped laptop that promises to do for the portable market what iMac did for the desktop--sell like crazy and leave the rest of the industry playing catch-up.

Michael Krantz, time.com