The legendary Apple Switch-spot with the student Ellen Feiss, who reported that her father's Windows PC crashed while she was writing a paper.
Some people who saw the spot thought that the girl was stoned, the spot was spread en masse all over the internet - and so Ellen Feiss became famous.
I was writing a paper on the PC, and it was, like, beep, beep, beep, beep, beep, and then, like, half of my paper was gone. And I was, like ? heh. It devoured my paper. It was a really good paper. And then I had to do it again and I had to do it fast so it wasn't as good. It's kind of a bummer