Quote

An Apple representative said it chose the bright key lime over the more subdued sage because iBook targets a more energetic, youthful customer (...)

Beefing up iBook is an important move for Apple, which is likely to see sales pick up as a result. Analysts have criticized the iBook as being too expensive.



Joe Wilcox+Ian Fried, CNET News.com

Ellen Feiss Switch Apple Commercial

The legendary Apple Switch-spot with the student Ellen Feiss, who reported that her father's Windows PC crashed while she was writing a paper.

Some people who saw the spot thought that the girl was stoned, the spot was spread en masse all over the internet - and so Ellen Feiss became famous.







I was writing a paper on the PC, and it was, like, beep, beep, beep, beep, beep, and then, like, half of my paper was gone. And I was, like ? heh. It devoured my paper. It was a really good paper. And then I had to do it again and I had to do it fast so it wasn't as good. It's kind of a bummer

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