Quote

The iBook is different. It has been designed to be handled roughly, by young people. And even though I'm sure many people would say that mature individuals should be able to handle a sophisticated machine without damaging it, I am positive that the mere idea that one has to be careful is psychologically responsible for the user more or less retreating from the machine.

Eolake Stobblehouse, macCreator.com

Apple commercial: iBook Attract Loop

Official promotional video "Attract Loop" by Apple with the original blueberry and tangerine iBooks

 

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