Quote

The distinctive color and shape of the iBook says something about the user. I like the fact that you can't ignore me when I pull out my iBook on the bus and go to work. And the attention it receives at meetings where I use it has all been positive. People want to touch it, and try it out.

Mark Newhouse, Web Designer

iBook Clamshell Product Placement: Film Good Advice

Apple used to promote its products via Product Placement in major TV-Series and Cine films. A paradigm is "Good Advice" (2001) with Charlie Sheen and Denise Richards. A Blueberry iBook shows up right after the opening credits. Cindy Stine (Richards) is an advice columnist who types on a Clamshell iBook, later on Ryan Turner (Sheen) takes over her job and her notebook.The Blueberry iBook and Apple logo are omnipresent in almost every scene until the end titles.

 

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