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It's odd; on paper I don't even like capitalism that much, or believe in The American Way, or think that gadgets -- or any possession -- can make us happy. I'm not the kind of guy who normally watches corporate presentations, let alone watches them through tears. And yet when Steve Jobs introduced the clamshell iBook back in 1999, I found myself actually weeping with gratitude.

Momus, wired.com

iBook Clamshell Product Placement: Film Good Advice

Apple used to promote its products via Product Placement in major TV-Series and Cine films. A paradigm is "Good Advice" (2001) with Charlie Sheen and Denise Richards. A Blueberry iBook shows up right after the opening credits. Cindy Stine (Richards) is an advice columnist who types on a Clamshell iBook, later on Ryan Turner (Sheen) takes over her job and her notebook.The Blueberry iBook and Apple logo are omnipresent in almost every scene until the end titles.

 

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