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It also amuses me now even more that the whole routine is starting all over again, this time for the iBook. But instead of archaic issues like the missing floppy (what a difference a year really makes), writers now have got to be a lot more inventive, so gender issues, built-in mics, and video-out ports have become le topic du jour.

The iMac news page

iBook Clamshell Product Placement: Film Good Advice

Apple used to promote its products via Product Placement in major TV-Series and Cine films. A paradigm is "Good Advice" (2001) with Charlie Sheen and Denise Richards. A Blueberry iBook shows up right after the opening credits. Cindy Stine (Richards) is an advice columnist who types on a Clamshell iBook, later on Ryan Turner (Sheen) takes over her job and her notebook.The Blueberry iBook and Apple logo are omnipresent in almost every scene until the end titles.

 

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