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lf the iMac was designed for browsing the Web at home, then the iBook was created to access the lnternet on the go. The original model was a rugged clamshell design with a six-hour Lithium lon battery and a new wireless technology Apple dubbed as AirPort. l still remember the image of Steve Jobs passing an internet-connected iBook through a hula-hoop to demonstrate there were no wires.



Derrick Story, iBook Fan Book

iBook Clamshell Product Placement: Film Good Advice

Apple used to promote its products via Product Placement in major TV-Series and Cine films. A paradigm is "Good Advice" (2001) with Charlie Sheen and Denise Richards. A Blueberry iBook shows up right after the opening credits. Cindy Stine (Richards) is an advice columnist who types on a Clamshell iBook, later on Ryan Turner (Sheen) takes over her job and her notebook.The Blueberry iBook and Apple logo are omnipresent in almost every scene until the end titles.

 

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