But Apple’s color pendulum eventually swung back, and Apple trended toward less ostentatious products, both in hardware and software. “Steve always wanted to stay one step ahead. When the industry started to become very colorful and lickable, then he realized––and Jony and I realized––that we needed to take a different path,” recalls Don Lindsay, Apple’s former design director of the Mac OS user–experience group.

Mark Wilson, salon.com

Blueberry preferred

The german website MacGadget stated that Apple wholesalers Gravis in August 1999 gave the color preferences of initial orders from Germany after the appearance of the first iBook series as follows: Blueberry 60%, Tangerine 40%.

Steve Jobs had chosen differently: at the presentation of the iBooks on July 21 1999, he held the Tangerine iBook in his hand, the Blueberry was covered under a sheet on his desk.

Since today the orange iBooks models achieve significantly higher prices at ebay.de

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