Quote

Announced in July 1999 at Macworld New York, the iBook was perhaps the most anxiously awaited Apple computer ever. Aimed at the same consumer market as its big brother, the iMac, the iBook filled the 2x2 consumer/pro/desktop/portable matrix that Steve Jobs had first detailed more than a year earlier.



30 years of Apple Products, wired.com

Clamshell on the front page

The Clamshell iBook showed up on several front pages such as Playboy right after the Apple Expo in Paris on the 13. of September 2000 where Steve Jobs revealed the Second Edition iBooks . The Apple Logo was hidden by the forearm (maybe to avoid a lawsuit) of Playmate Lauren Michell Hill who was dressed up in Jeans - convenient to the color of the indigo iBook.

 

Another example was the November 2000 Internet Edition of Entertainment weekly . "Will and Grace" performer Megan Mullally held a scaled down Clamshell iBook like a mirror - a tribute to the asserted resemblence with a cosmetic case.

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