Quote

There is a tendency for designers to understand the use of a product soley in terms of what happens between its being switched on and off. Convinced that carrying the product also defined an important aspect of its use, we developed the flip-up handle and robust polycarbonate shells co-moulded with rubber.

Jonathan Ive, iBook designer

It's history repeating

Years before he moved to San Francisco to join the Apple design team, iBook Designer Jonathan Ive started his designer career in 1990 as a partner of the London agency tangerine. A major customer was the plumbing company Ideal Standard. The first iBook which Steve Jobs revealed in 1999 came in a color called tangerine, some people said that it looked good bit like a toilet seat...

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