Quote

An Apple representative said it chose the bright key lime over the more subdued sage because iBook targets a more energetic, youthful customer (...)

Beefing up iBook is an important move for Apple, which is likely to see sales pick up as a result. Analysts have criticized the iBook as being too expensive.



Joe Wilcox+Ian Fried, CNET News.com

Microsoft ad for Clamshell iBook

... no, actually for Microsoft Office 2001 - but you won't notice it while turning the pages. The new MS Office version for the Mac was published almost at the same time when the last iBook firewire revisions with 366Mhz and 466mhz were presented at the Macworld Expo in Paris.


The strategy to put a different product optically in the foreground in order to win over sympathy to his own is already very innovative.

 

 

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