In an industry that values style and fashion, our young company had barely celebrated its first birthday when I realised its technology already looked out of date. The multicoloured clamshell shape of the iBook had arrived on the scene, utterly transforming the way our industry worked.

The breathing sleep light

The love for the detail shows up with the Clamshell iBook even in small things. Apple chief designer Jonathan Ive (quotation) provided for example the small green light, which signals the current energy saving mode, with gentle pulsating (instead of a mechanical on/off), which fits this sleep mode very beautifully. This detail is today still integrated in each portable Mac.

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