When Steve Jobs returned as Apple CEO, he tried to get rid of the perplexing variety of computer models of Quadra, Performa, LC, Power Macintosh and PowerBooks. A new simple Four-Box grid - respectively one pro desktop, pro notebook, consumer desktop and consumer notebook with a catchy nomenclature. Products for professionals started with Power (PowerMac, PowerBook), consumer products with the letter i (iMac, iBook). On July, 21 1999 the last missing square was completed with the presentation of the Clamshell iBook.
iBook completes new 4-Box product strategy
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