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Announced in July 1999 at Macworld New York, the iBook was perhaps the most anxiously awaited Apple computer ever. Aimed at the same consumer market as its big brother, the iMac, the iBook filled the 2x2 consumer/pro/desktop/portable matrix that Steve Jobs had first detailed more than a year earlier.



30 years of Apple Products, wired.com

iBook completes new 4-Box product strategy



When Steve Jobs returned as Apple CEO, he tried to get rid of the perplexing variety of computer models of Quadra, Performa, LC, Power Macintosh and PowerBooks. A new simple Four-Box grid - respectively one pro desktop, pro notebook, consumer desktop and consumer notebook with a catchy nomenclature. Products for professionals started with Power (PowerMac, PowerBook), consumer products with the letter i (iMac, iBook). On July, 21 1999 the last missing square was completed with the presentation of the Clamshell iBook.

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