Quote

But Apple’s color pendulum eventually swung back, and Apple trended toward less ostentatious products, both in hardware and software. “Steve always wanted to stay one step ahead. When the industry started to become very colorful and lickable, then he realized––and Jony and I realized––that we needed to take a different path,” recalls Don Lindsay, Apple’s former design director of the Mac OS user–experience group.

Mark Wilson, salon.com

Interior view: Display hinges

Apple Designer Jonathan Ive mentioned in an iBook advertisement film: You will be discovering features and details months into actually owning the product.
Steve Jobs and Jonathan Ive agreed about the fact that even invisible parts have to be designed in a beautiful way. Here you see a set of iBook Clamshell display hinges that are not only beautiful, but furthermore the most reliable hinges ever placed in an Apple portable computer.

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