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It's unfortunate that the minute you walk out the door with your new iBook, you must start thinking of ways to protect it from theft. Let's face it: the iBook, with its rich blue or orange skin, is attractive not only to you but also to those who'd like to make your iBook their own.


Christopher Breen, macworld.com

Apple commercial: iMac unplugged

Official Apple promotional video "iMac unplugged"

Apple commercial: iBook Love

Is it possible to fall in love with a computer ? Apple commercial with the voice of Jeff Goldblum.

The iBook Girls

The Clamshell iBook was reputed to attract women.
This statement has been tested thoroughly by Jörg Pitschmann, a photographer from Berlin, who owns a Clamshell graphite.

iBook grrrls

Read more: The iBook Girls

iBook Clamshell Product Placement: Film Good Advice

Apple used to promote its products via Product Placement in major TV-Series and Cine films. A paradigm is "Good Advice" (2001) with Charlie Sheen and Denise Richards. A Blueberry iBook shows up right after the opening credits. Cindy Stine (Richards) is an advice columnist who types on a Clamshell iBook, later on Ryan Turner (Sheen) takes over her job and her notebook.The Blueberry iBook and Apple logo are omnipresent in almost every scene until the end titles.

Read more: iBook Clamshell Product Placement: Film Good Advice

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